Whether you’re dealing with RSS or email subscriptions, not all 订户 are equal. People abandon RSS readers, ignore your content without unsubscribing, or simply don’t 报到 all that often.
This blog has, according to FeedBurner, 133,000 RSS 订户. 那’很大。但是每天通过提要阅读此博客的人数平均不到4,000。
弗雷德 mentions several of the reasons I mention above as a reason for this dismal ratio. He then concludes “the 133,000 number is basically 无用.”
A person who subscribes specifically to your blog should be much more 订婚 than a person who subscribed due to an auto-inclusion or a topical bundle. For example, 科技紧缩 boasts 839,000 订户 as of today, but is also auto-included in just about every RSS reader around. 科技紧缩 is no doubt very popular, but that number is nowhere near an accurate indication of 读者.
Is this a bad thing? 我不’t think so… these blogs are high quality, or they wouldn’t get 捆绑 in the first place. And by displaying those high subscriber counts (note: 赛斯 doesn’t, but he should), they’re using social proof to attract even more true opt-ins.
Copybloggeris deemed too niche to be 捆绑 or auto-included, but there’s an upside to that as well. My whole goal is true engagement through true opt-in 订户, 和 I think it shows in the comment section 和 calls to action. While the added social proof of auto-included 订户 would help me attract more 订户, I’m not losing any sleep over it.
Would you rather enjoy the benefit of higher subscriber 数字 in trade for lower overall engagement (such as having 100K 订户 和 three comments per post)?
Or do you like attracting your 追随者 the old-fashioned way, satisfied that someone who subscribes has independently chosen too?