不好的SEO可以打倒您的生意吗?

不好的SEO可以打倒您的生意吗?

We’ve been telling 您 for awhile now that the old-fashioned “black hat” SEO doesn’t work.

SEO的演变 means that keyword 东东ing, buying links, 内容 旋转, 和 other 阴凉 practices just don’不能像以前那样付清钱。

玛丽 Haynes 在SEOMoz上写了一篇很棒的文章,讲述了SEO的错误类型’t just useless … it’积极危险。

足以摧毁一家小企业,甚至可能摧毁一家小企业的危险’s not-so-small.

去这里阅读文章,然后回来。

玛丽’中心点是“cheap 和 quick” SEO —实际上,小型企业通常会选择的风格—现在变得非常危险。

在过去的一年中,Google推出了功能强大的更新程序,从而破坏了众多小型企业的排名。这些更新称为“企鹅和熊猫”—并且它们是专门为杀死去过的网站的排名而设计的“cheap 和 quick.”

Why did SEOs do this 东东 in the first place?

Well, it worked. Buying massive numbers of dodgy links worked. Adding hundreds or thousands of pages of thin, lame 内容 worked if it had the right keyword structure. Directory submissions. Automated social media bookmarking. Spamming blog comments. (I have a particular hatred of the last one, as 您 might imagine.)

但在这儿’问题。其中一些技巧是’t reversible.

In particular, buying a bunch of unnatural links back to 您r site isn’t just useless … it’现在对人体有害。并尝试从有问题的网站上删除1000个付费链接。它’购买它们比带走它们要容易得多。

It’现在是小企业成长的时候了

小型企业的所有者从来不想成为搜索引擎专家。我们大多数人不’t。 SEO看起来很复杂,并且一直在变化,从外部看,它似乎就像是火箭科学。

但是如果我们想要 搜索引擎的流量,我们需要成长并面对新的搜索现实— not the “Just trust us 和 we’ll build 您 500 backlinks a month”消息业务是从某些SEO获得的。

First 和 foremost, 您r site needs to be meeting the needs of 您r readers 和 customers.

你懂的when 您 “stuff” 您r search keywords into a one-page 文章 52 times, that’s no good for 您r customers.

你懂的putting 1000 pages of crap on 您r site isn’t good for 您r customers.

你懂的“spinning” 内容 from someone else’s blog isn’对客户有利。

现在Google也知道这一点。所以不要玩愚蠢的游戏。赢得了秘籍和捷径’t work, 和 over time they will hurt 您r business … possibly fatally.

So 什么’一家企业老板应该代替吗?

首先,我相信SEO的做法。优秀的公司擅长于自己的工作,并且可以获得出色的业绩。

但 您 need to get real. 那 type of SEO is expensive. If 您r business has enough revenue to justify the cost, high-quality SEO is a superb investment. 的 best firms will position 您 for long-term success that isn’容易受到Google浪潮的影响。

(这里’s an insider tip: the best SEO firms are building programs around rock-solid 内容, smart 内容 promotion, 和 intelligent strategy to promote social sharing.)

对于许多较小的企业,收入模型只是没有’t support hiring a top-flight SEO firm. 那’s why they “went cheap” in the first place.

坦率地说,没有SEO会比使用其中一种更好“quick 和 cheap” SEO services. Re-read 玛丽’的文章提供了一些好的警告标志,可以避免。

但 您 don’t have to leave the fate of 您r business up to the whims of Google. 的 answer for the small business owner, believe it or not, is that 您 need to take 您r SEO in-house 和 start managing it 您rself.

You still might outsource a few things, like 内容 creation. You may very well employ an SEO to help 您 manage logistics. 但 您’将要监督该过程,并确保一切工作正常进行。

Educating 您rself is the only way to be sure 您’re not shooting 您rself in the foot. And it isn’t as hard as 您 think it is.

你可以处理

SEO的所有演变实际上都使其成为现实 更轻松 for 您 to manage it 您rself. 的 “signals” are ones 您 can control, rather than needing a technical expert to manage them for 您.

你不’t have to be some kind of expert writer, 和 您 definitely don’不需要成为技术天才。

We’ve created a free educational series for 您 on how SEO works today, 和 how to manage it for 您r business. It’s not going to teach 您 any ninja 招数. 那’s because 那里 aren’t any ninja 招数. 的re’s solid 内容, intelligent promotion, 和 a little bit of smart optimization.

For most businesses, 您 don’t need to learn to be an SEO wizard. You just need to build a site that works well for 您r customers, then take some straightforward steps to optimize that 内容.

Are 您 sick of the term 内容 然而?

I’ll tell 您 the truth, we are too, a little. If anyone has a great idea for an alternate term, we’d love to hear it.

但事实是,进化后的SEO smart business are fueled by the same thing: Strategic, valuable 内容.

布莱恩·克拉克 和 the rest of the Copybloggereditorial team have been working on a free library to help teach 您 the essentials. So 您’我会明白我们的意思 valuable 内容, how 您 can create it for 您rself, 和 how 您 can start using it in 您r own business.

Whether 您’re a solopreneur or 您’在一个大型组织的市场部门,这就是我们的道路’在可预见的将来一切顺利。

在这里领取该系列的第一本书(您不会’t even need to leave 您r email address if 您 snag it this week): 敏捷内容营销的业务案例.

敬请期待,因为本系列还有更多内容。

读者互动

读者评论(84)

  1. 伟大的建议索尼亚!我以为我是唯一一个没有’不想成为搜索引擎专家,因为我发现自己不断被关于如何以最合乎道德的方式优化博客的各种信息所困扰。

    I’ve done the basic by using the All In One plug in but 我不’不知道它有多有效。我正在考虑对Scribe进行投资,但我’m a little confused on how it will benefit me. One thing that I do find universal from most experts about SEO, is the high importance of great 内容 so I will be working more 和 more on this.

    祝我好运!

  2. I think the term Edutainment might be a suitable alternative for 内容 –它描述了大部分’在互联网上找到。

    它也具有提醒企业主他们的访客对他们的网站的期望的额外好处,因此他们’d避免使网站的信息过于淡淡以至于无法获得最佳互动的陷阱。

  3. 问题是,许多企业主实际上是非常忙碌的人,更糟糕的是,他们经常随着时间的推移而珍惜自己的钱。那’这是我在本文中看到的缺陷。从什么时候开始,企业主就有时间学习SEO和相关主题?

    的 one thing a busy business owner needs to realise is their time is very valuable. You can spend money, but 您’re able to make more money if 您 know how. 的 same isn’t true for time. You spend 您r time doing various things, but once that time has been spent, 您 cannot get any more. You have 24 hours in a day, exactly the same as everyone else.

    我对任何小型企业的建议是’他们需要内部采用SEO和内容策略,并自己完成。我会向他们介绍如何与一家优秀(信誉良好)的SEO公司花更多钱的价值,该公司可以随着时间的推移为他们带来结果,而不会造成业务损失。这样他们’会获得更多的业务,从而获得更多的利润(假设他们的业务能够做到)。如果小企业主不愿意听别人认识的人,那么他们不会’不该获得奖励。

    • 的 problem is, until 您 educate 您rself, 您 don’t *know* 什么 a good reputable SEO firm looks like. 那’这是玛丽·海恩斯(Marie Haynes)在她的文章中指出的一个非常现实,非常紧迫的问题。

      No business owner ever thinks they have time to think about their marketing. And modern SEO is very much an integral part of 您r marketing. Unfortunately, that’这就是为什么这么多小型企业破产的原因。

      您可以将所有内容外包… once 您 understand 什么’以及各部分如何组合在一起。

      • 我在某种程度上同意。它没有’t take long to learn the basics of SEO 和 I agree marketing is vital to any business. I see nothing wrong with doing 您r own SEO if 您’很高兴。但总的来说’s not something I’d由于我所述的原因,默认情况下提供建议。

        No matter how much a business owner learns SEO, 我不’认为任何小型企业都可以轻松避免外包时的反复试验’没有经验。他们需要获得与SEO公司合作的经验,以学习知名公司的模样。我认为它’重要的是要犯错误,然后在没有承诺的情况下向他们学习’t kept.

        我来自哪里,许多企业失败的原因仅仅是因为他们的所有者’t savvy/experienced enough. 我不’t doubt that not paying enough attention to the marketing is part of the problem but 我不’t believe it’这是企业倒闭的根本原因。

  4. 全年,我都会举办几次SEO研讨会,但从未失败。我总是至少有1个人露面,因为他们欺骗了系统,他们一夜之间失去了90%的流量。至少有一个人想知道“tricks”而不是学习正确的方法。

  5. “没有SEO会比使用“快速且便宜”的SEO服务之一更好。”

    作为一个white hat SEO provider I completely agree! I always tell business owners that if they can’t afford an SEO firm to manage their whole campaign, then take 什么ever budget they have 和 invest it in their own education. Take an SEO workshop 和 learn the basics for 您rself. SEO isn’t rocket science 和 您 don’t need to be an expert to start laying the right foundation. Build it a little 您rself 和 then revisit hiring someone next year.

    • 那’这是一个很好的方法,感谢您从战weighing中加入。 --

      我可以’t really blame the “shady” SEOs because they’一直在为企业提供他们真正想要的东西。它’很难说服较小的企业以正确的方式做事。谷歌今年给了整个过程很大的推动力。

    • Always great to see 您r input as well, Nick – been following 您r 内容 和 advice for a while 和 it’从我早期的博客生涯中真正帮助了我。

      干杯,先生!

    • 我完全同意尼克的看法。我亲眼目睹了很多在线广告,上面写着“不到24小时即可获得Google热门搜索结果”. I know for sure that such ads will do nothing but get 您r account banned by Google for Spamming thus affecting 您r business negatively. Even natural ways of SEO will take more than a day to get 您r website in Google search results!

      我个人遇到了很多人,他们说他们想获得Google的最佳成绩,那就是FAST!他们想付出最大的代价,却没有意识到这是一个缓慢的最终过程&一夜之间什么也没发生。如果确实如此,请放心,Google会保留甚至将此类网站列为垃圾内容。

      我认为重要的是要知道SEO结果会被加班 &不是瞬间。这就是所有搜索引擎的工作方式。应避免对SEO家伙施加压力以使其立即产生效果,或因在很短的时间内欺骗那些有望带来出色效果的广告而倒下。

      • 关于即时通讯
        过去我发现,在文字上写出实质内容来进行基本的页面SEO总是会使网站在Google排名中名列前十。之所以有效,是因为Google提供了相关的本地网站。但这不是最近发生的事情–Google只花了24小时就将我的网站置于第一名。

        没有技巧或偷偷摸摸的搜索引擎优化
        我不’t usually put a new site up until it is complete but this time I needed to test a form on the server so I expected to be invisible until I submitted to Google AND provided a few backlinks. 关于 4 days went by while I furiously wrote 内容 和 then I thought I was finished 和 submitted to Google. I did a search for the site 和, as I expected – nothing.

        然后,我打开了Google Analytics(分析)以检查一些网站,并将该最新网站添加到Analytics(分析)中。正是在这一点上,我看到了g +按钮,并决定将这个小家伙放在最新站点的主页上。

        第二天我与Google进行了搜索
        我发现我的网站位于#1位置。我使用了Bing,而且看不到那里。我为g +图标分配了一些脚本,以刺激Google的即时响应并立即索引该网站。

        排名第一的问题
        #1位置的很大一部分是自然URL,它也是关键字,也是短短语,也是地理区域(URL包括我的城市作为本地市场的焦点)。

        Most small business owners want to use the name of their company as the url, which works if 您 are very well branded. 但 for unknown small business web sites they would be boosted in Google (any search engine) if they used a url that contained one or two of their keywords. I chose burnaby web consulting because that is 什么 I do 和 哪里 I do it, but I could have any business name 和 logo on the home page –谁在乎呢?谁花时间看网址’s except SEO geeks?

        结论
        I just want to say that it looks to me that instant (but limited) 和 honest results are possible if 您 play into a layered strategy beginning with the keywords. Everything, everything, everything begins with keywords –甚至URL。尤其是网址。

        由此我了解到,一个更强大的URL由“what” & “where”而不是公司名称。

  6. 很棒的帖子。这很好地总结了我们目前在市场上作为文案代理机构的经验。我当时在讨论“toxic links”最近有一位特别与客户打交道的客户,他告诉我他所了解的业务(我可以’在这里命名),基本上是因为有害链接而不得不完全放弃其网站–与尝试删除链接相比,将其撕裂并重新开始要容易得多。

  7. 作为一个“content writer” who has been repeatedly hired to write the hundreds of useless pages that have no reason to exist except keyword insertion, 我可以 tell 您 that I always found this strategy completely bogus 和 am delighted that Google is onto it. In fact, for a writer it has been a profitable but soul deadening 和 creativity leaching experience…直到我’d希望完全摆脱网络写作的困扰。给我一本很好的老式书,作者在其中有真正的话要说’不需要或不想添加一个额外的单词!

    • 唐’t give up on the web just yet, Leslie! (Although I totally get 什么 您 mean.)

      Glad Google has made 您r work a bit more rewarding, anyway. 🙂 Stick around, I think 您’我会喜欢这个网站。我们’都是关于赋予优秀作家更好的工作能力。

  8. 这是一篇很棒的文章,我’我总是与我的客户分享。内容市场是如此饱和’有时很难使小企业主相信一个好的博客的力量。我发现大多数人坐下来观看他们的统计信息,而一个博客却没有’很快就获得成功的评分,他们觉得’s a failure. I always say, steady 和 focused wins 您r community. You’re not in it for the race, 您’重新保留并赢得大客户!

  9. 我同意尼克– investing in 您r own education is one of the best things a small business with a tiny budget can do. We all know it’s a false economy to cut expert services like SEO out of 您r budget, but try telling that to a hard-pressed business owner in a recession.

    I’我已经看到我的日常咨询工作几乎枯竭了,因为我主要与之合作的小型企业/单人乐队处于这种情况。所以我’ve diversified 和 I get real pleasure out of teaching small groups how to put the fundamental principles of good SEO 和 内容 creation into place for themselves. And the look of revelation on their faces when a point drives home is priceless!

    当然,他们确实很难找到时间在内部完成所有工作,但是即使他们负担不起,我认为’对他们来说,了解良好做法是一件非常好的事情。

  10. 索尼亚– deeply appreciate 您r post & Copyblogger’s efforts to raise the game on creating decent 内容. If Panda 和 Penguin raise the bar even higher, so be it. No-one wants – or should suffer – having to endure piles of dross to get to decent 和 enlightening 内容. Now if i can just avoid the classic Cobbler’我自己的博客上的儿童综合症…

  11. 很棒的文章!

    我认为小型企业所有者可以对SEO进行自我教育,然后找到一家本地或国家SEO公司’被高度评价可以满足其SEO需求或聘请SEO向导来进行优化。 SEO没有’t have to be scary 和 您 don’不必一个人面对。

  12. 观察SEO代理商将如何开始放弃使用SEO,并在不久的将来将自己重新命名为内容营销代理商。

  13. 自从Google开始暗示网页排名不是’t so inportant anymore (about 18 months ago circa 2010) I have been believing that this was so. 的y say 内容 is more important than backlinks 和 they want us to believe this, but it just ain’t so.

    我和我的一个朋友交谈过,他的SEO比我自己更深入,并且他直接与Google合作为其所工作的一家大公司提供团队合作计划(显然Google在很多方面都赚钱),当我提到Google的表现时有人强调内容的质量而不是页面排名的重要性’是这样。他说他知道这是Google’向公众传达了信息,但实际上工具箱中没有任何新内容可供Google大规模使用,以将数量与质量分开。换句话说,必须亲自目睹Google站点检查,才能绝对捕获薄弱的内容。

    It’看到一个单词的过度重复是一回事’s another thing entirely to be able to find meaning in a sentence. When 您 understand that language is a code 和 it takes intelligence to create that paragraph as code. It is not just a bunch of words it is a selection of words with meaning, 和 greater meaning as the words are strung together. We give too much credit to Google’与没有顺序含义的单词混合相比,具有在页面上查看含义质量的能力。参见维基百科 http://en.wikipedia.org/wiki/Search_engine_indexing.

    What this tells me is that Google wants us to create quality 内容 but is unable to verify that the words we put on a page actually have any meaning at all. Yes it can pick out repetition 和 precentages 和 it can recognize copies, but the search engine cannot tell the difference between quality 内容 和 ordinary ramblings. Is it any wonder that 旋转 文章s could get past the engines logarithm?

    这对我的暗示以及我的好友告诉我的是,Google试图使SEO社区的行为和娱乐表现变得良好,因为它没有人工智能来理解我们所用单词的共鸣。确实,这可能是企鹅更新的结果,例如水管工乔(Joe the Plumber)这类故事的出现,但也可能有很多质量更高的网站成为Google的真正伤亡者’s penguin update.

    Google是否与SEO社区一起玩头游戏?

    • Certainly the SEO community feels that way at times. My opinion is that Google wants good 内容 to rank, 和 it wants lousy 内容 to stop ranking.

      Google focuses on 什么 it can verify, like whether or not readers stick around on 您r site, whether real sites link to 您, whether 您r 内容 gets shared on the social networks. Anything can be gamed, but the games are demonstrably getting less effective, very quickly.

      我玩游戏的最大问题是’实际上是Google的看法— it’s how our customers see it. Gibberish spun 内容 和 other silly practices don’除机器人外,不要为其他人服务。它’所有人的巨大浪费’s time.

  14. Oh, 和 if 您 really want a better word than 内容 as in “content is king” then try the word “substance.” A page may have lots of 内容, but If it doesn’t have substance it’真是胡说八道。

  15. Hey 那里 Sonia,

    那’这是很多人想念的– the fact that, sure, 您 get all these links, but then 什么 happens once these links are seen to be crap, or come from a site 您’d want no part of 您r business to be connected to?

    你不’t even have to be an SEO expert to benefit from nice organic SEO. Choose a relevant, SEO-friendly domain; build the 内容 around that; keep it fresh; keep it real.

    It’ll soon spread.

    谢谢,小姐!

  16. 我想到的这个词是知识代替内容。但它’之所以称为广义术语,是因为从技术上讲,一切都是知识和/或内容。人们真正想要的是有用的知识…可以将其品牌化为UK Marketing-但后来我们’所有的人都必须采用英国的口音-

  17. Fantastic 文章. I completely agree with the part when 您 said “The answer for the small business owner, believe it or not, is that 您 need to take 您r SEO in-house 和 start managing it 您rself.”

    对于小企业主来说,这是一个绝妙的秘诀。它’s one of the best ways to provide the customers with the best quality 内容 on 什么ever it is that’上市。没有人’比起每天在家里工作的公司,您会更好地了解一家公司。 +1

  18. This is amazing information Sonia. I agree with 您 on the point of increasing small business. It is true that the problem of it falling is that the owners fears the fact of becoming search engine experts. We take SEO at difficult part 和 never wants to see 什么 good or challenging would come out of our trial! Nothing is easy, we must work for it 和 endure challenges to make our business stand. Thanks for sharing!

  19. 伟大的建议索尼亚!我喜欢阅读这篇文章,并且在SEO方面确实给了我更多的思考和谨慎,并学到了一些新的东西,SEO的糟糕程度如何影响我的网站排名。

    感谢您的分享和光临。 --

  20. 的re are some great reminders here about how we should approach marketing 和 SEO. I have 2 sites 和 with my first one (it was a tiny local niche), it often baffled me how this one website remained at number one for my preferred keyphrase when it was only a site with a couple of pages 和 no new 内容 since the day it was created. My actual keyphrase wasn’在网站上的任何地方实际上都没有提到。

    I noticed it linked back to a local SEO company that has little business from 什么 I see 和 我可以’无法帮助,但想知道是否有一些不足之处。

    It’记住长期的SEO是关键,而不是快速的解决方法,这总是很方便的。

  21. Excellent blog! Quality 内容 with natural backlinks is 100 percent better than link farms, duplicate 内容 和 all the other 招数 that the search engines have now caught up with. Hopefully information like this will convince more people to do it the right way.

  22. 我与Google之间的恋爱关系如此深厚。为了保持理智,它’s ALWAYS better to put out good quality, useful 内容. So many people forget that the Internet is a tool of communication regardless of 什么 Google does on any given update. As long as 您 speak to 您r followers 和 are real, I firmly believe it will all work to 您r advantage. Anything less doesn’值得一个好的结果。

  23. 我不’认为SEO应该是任何人’的主要方法,甚至是小型企业。为什么不使用电子邮件营销,PPC,SEO和SMM只是为了保持安全呢?它’太危险了,不能再依赖任何形式的SEO。

    我同意我讨厌这个词‘content’ anymore.

    克里斯

    • 我不’还不喜欢它,但是最好有一种选择。 --

      One of the handy things about 内容, actually, is that it lends itself to diversifying 您r lead generation. So SEO is great when 您 get it, but 您 can also have programs in all the areas 您 mention, 和 even old-school things like direct mail. With a 内容 core in place, 那里 are a million ways to get traffic to it.

      We run our business so that if Google was destroyed in an earthquake tomorrow, we would be fine. And, amusingly enough, when 您 run things that way, Google often decides they really think 您’re swell.

  24. 该术语的原始替代– 内容: VITAC or Vitac or vitac

    它代表视频,图像,文本和创造力,也可以代表视觉交互技术艺术创作或对网络世界的虚拟输入,在网络世界中,将内容作为重要手段添加非常重要。

    用作(单数)名词:例如这个网站上的简历很好。
    作为动词的可能演变:例如我需要给我的网站发简历。过去式:我已对我的网站进行了模糊处理。

    生动的想象力改变了一个概念。病毒整合完全加速了变革。

      • It’受西蒙娜(Simone)的启发,目前完全新颖’的评论。它也可以代表视频,图像&文本作为商务。可能还有其他一些适合VITAC字母的短语。还有其他人想去吗?

  25. 我认为VITAC太聪明了,谁能不加解释地知道它的意思?一个新的表达的想法“content” is a good idea, but 我不’认为VITAC的发展方向正确。

    问题的根源是我们在SEO社区中都在谈论“content”我们一遍又一遍地做。我们都累了,或者生病了&厌倦了这个词。为什么VITAC随着时间会有所不同?

    由于另一个原因…
    Google does not relate to video, images or creativity. Google relates to text 和 everything of importance about SEO is text based. Web designers love to think of graphics as 内容, but Google thinks otherwise. If 您 want to create an acronym for search engine 内容 then 您 could use 搜索 Engine Content (SEC), or 搜索 Engine 物质 (SES), 和 it’太糟糕了(SOS)不能’不能使用,因为我们都需要与SEO有关的帮助。

    皮克斯工作室
    皮克斯校区(他们称其大型综合体为校园)建成后,史蒂夫·乔布斯决定需要进行一些改进。他首先将快餐店和餐厅搬到了校园的中心。接下来,他将下班后的浇水孔移到了中心。最后他把洗手间移到了中心。

    所有这些都是为了使人们像砸碎原子一样相互碰撞,并且火花会飞扬,从而产生新的想法。有效。他们还举行了清晨会议,讨论了新的想法,并且理解到批评非常重要。的旧想法“brainstorming” doesn’t work because it’太客气了。批评提出了最好的主意,但这对“plus”这个想法遭到批评。

    我不’并不意味着对马克·托马斯(Mark Thomas)对VITAC的建议很粗鲁,但是我认为’重要的是要看清根本原因“content” being disliked, or we end up back 哪里 we started. An acronym that is focused on a clear meaning of 什么 we, in the SEO community , understand is 内容 needs to be defined first. I would not include video or graphics because the search engines don’至少不要以任何有意义的方式包括它们。

    SEO对CONTENT的定义是什么?

    • I’ll take ‘altogether too clever’ as a backhanded compliment. And, no, 我不’t consider a frank 和 informed opinion to be necessarily rude.

      通过解决提出的(主要是修辞性的)问题来继续练习……“搜索引擎优化”一词曾是一个不言自明的词组,由于时间长于熟悉度,它被压缩到SEO中,每个人都知道这意味着什么。因此,没有理由不能用其他新短语来重复此过程。

      当然,随着时间的推移,新事物会随着时间的推移而变老,而不再是熟悉程度,但这不是没有理由不接受改变的理由。就像买新车一样,当有些东西累了时,可以根据需要或可用的东西进行升级。现在“内容”正在发生什么,但是陈列室一词却是空的……

      我同意VITAC的视频和图像方面不适合纯粹出于SEO考虑的参数。我反对创造力,因为不断添加新鲜有趣的文字是SEO的重要组成部分,而这又需要作者创造才能产生。
      Although the topic of the post was related to SEO which makes the criticism fundamentally valid, I thought of VITAC as being more for a broader-based audience such as anyone who uses or places 内容 as it is generally perceived with its elements of creative (or commercial) video, images 和 text. 我不’t see the point of trying to replace the word ‘content’ with something that only fits into the narrow confines of SEOism. Hey, another new word.

      CONTENT 作为首字母缩写 for defining SEO?
      艰难的电话–因为这个词通常在词组之后,但是……

      新文本的汇编获得净列表

  26. Ok, I took my SEO in house (as 我可以not afford the $5000K my friends are spending). I secured five new domain names with my key words 和 i.e.. atlantadentalveneers.com about-dental-implants. com

    我从主题forest.net模板构建的第一个网站。davidzelbydds.com…很简单,很漂亮!一世’我几乎不在第一页(也许是第二页),但是上周,我们有一个新的病人..他选择我们是因为… “you’现场是最漂亮的。” (no kidding) I’ve插入了Yoast,连接了分析工具..它’已经三个月了,我’在我的竞争对手及其庞大的预算中几乎无法企及。一世’m使用关键字名称开发其他站点;我应该使用创世框架吗?还是坚持使用主题H.,SEO(或这样的话)在主题forest.net上保留我的聪明/美丽主题?

    任何建议的词都将不胜感激

    • 对于塞尔比博士’s web site I suggest 您 start by changing the html title to something that brings 您r keywords into play. Because 您 haven’t done this basic first step it tells me something about 您 和 SEO.

      I’m not trying to be rude here, but 您 should learn the basics before asking for help. 的 basics about SEO are all over the web, just do a quick search.

      • 我不’我不懂什么,所以我是艺术指导。与以前的博客一样,Seo行业因不了解其消费者而享有的声誉不那么出色。一世’我在慢慢学习’这就是为什么我接触了这个论坛。 Seo论坛很多,选项,观点和说明相互冲突。我应该相信哪个???那’这就是为什么我要伸出援手的原因,至少这些人似乎了解一些东西,并愿意探索和讨论有关冲突的数据,即。 2012年的关键字。“structured data,”rdfa等有帮助吗?有几个新插件,其中一个是Raven,可以通过新手轻松添加这些数据。

        回到我的问题,开始这个新网站,’是我的新手第一步?什么’开箱即用,主题,插件,Seo插件等最安全的指示?如果我在事后聘请了徐先生,并且网站竞争加入最后的修饰,我 ’确保他宁愿介入一些相当干净的事情,而不是在那里花费数周来纠正编码错误等。’没有比走进别人更糟的了’s, “mess.”

        I’刚刚向创世纪敞开了大门吗?我可以从创世纪框架,儿童主题,Yoast插件开始吗?
        附言:我知道davidzelbydds.com网站需要编码,搜索引擎优化(Seo)等。我至少是足够了解知识的人,并且足够聪明地可以寻求帮助,’s 什么 forums are for. Please pardon my ignorance, but we can give 您 a very nice set of teeth, dental implants, comprehensive dental hygiene, etc.

        • 佐伊, my apology if I offended 您, 和 thank 您 for giving it straight back to me.

          You are right about the over pricing of SEO work. When 您 consider that the basics provide 80% of 您r needs 和 can be done with 20% knowledge 和 resources. SEO, like many industries fits the 80/20 rule.

          I have written a page on the 5 things (actually 6) that 您 need which covers the basics. Placing these pieces is easy –它正在思考应该说些什么,这需要一些思考,一些时间和创造力。

          您会在这里找到它: http://www.burnabywebconsulting.ca/articles/seo/building-relevance.html

  27. 哇!这是一个很棒的帖子!

    I’m so glad, that I found this website, 您r information has been invaluable to me!

    How do 您 create 您r 内容?

    Do 您 do it 您rself, hire a ghostwriter, or a little bit of both?

    I’m building out my site, 和 内容 creation, has been my biggest obstable, because writing is my weakest skill. I would greatly appreciate any suggestions 您 might can offer.

    Keep the awesome 内容 coming! Good work!

    诚挚地

    托尼·史密斯

  28. 作为一个small business owner with limited SEO knowledge I though 您 might find my story useful:

    我有两个网站。一个是我每月为SEO支付相当大的一笔费用,另一个是在竞争程度稍差的领域中,我不花任何钱。我为SEO付费的网站一直在逐步攀升。我已经两次更换了SEO公司,现在它正在逐渐好转。当我每月向我的老SEO公司询问反向链接的证据时,它们产生了一系列博客评论等,这些评论与我的市场没有任何关系。

    我没有为任何SEO付费的网站实际上排名较高。不知道我已经通过PR和在行业新闻网站和供应商网站上撰写文章来进行自己的SEO。我每个月都在写一篇文章,以一种或多种方式推广我们的服务,并反向链接到我们的网站。因此,每个月大约有两个baclinks。两年后,我击败了我要为其支付SEO的其他网站。

  29. 我有一些客户告诉我,他们被打勾表示我没有在为他们建立的每个链接中都为他们的关键字放置achor文本。我告诉他们,Google不喜欢在任何内容中看到超过10%到20%的锚文本。好吧,他们的站点像一块石头一样掉入了队伍。它’s like people think google is dumb or something. 的y have algorithms that can see exactly 什么 您 are doing.

  30. Everybody knows that SEO is a great way to promote their business 和 indeed without any doubts it is. but if 您r SEO is bad it can equally bring a huge downfall to 您r business. We must be very selective 和 careful when approaching an SEO agency so to make sure our business is going towards good not bad. Great 文章 i must say 🙂

    -安格拉

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