Are You Making These 7 Mistakes with Your 关于 Page?

Are You Making These 7 Mistakes with Your 关于 Page?

读者评论(155)

  1. 人们在操作时又犯了两个错误‘About’ page:

    1.不提供社交媒体资料链接– Who doesn’在FB,Twitter或LinkedIn上没有个人资料?关于页面应链接到该人’的社交资料页面(优先)。这使该人与读者更加亲近’s perspective.

    2.不提供详细联系方式– Yes, blogs/websites do 有 联系 page but the 关于 page should 有 contact details too…它可以是电子邮件或电话号码。

    说啥?

      • “It’s all 关于 the music 和 not so much 关于 the musician…”

        谢谢,我需要听听… read) that. I’我正在努力获取我的网站名称,但淹没在社交媒体中。一世’擅长创造内容–事实上,我喜欢创造内容– but this whole business of 什么 to share, when, where 和 why is draining me.

        I know being connected is very important for any brand. I get that. But the next time I feel overwhelmed by the nitty gritty of 什么 goes where 和 why, I’会记住音乐。那谢谢啦!

    • 这些都是Chitra的优点!一世’m @ NewhouseSU的一名学生,目前正在学习社交媒体理论&在他的#NewhouseSM4类中与@ dr4ward一起练习。我喜欢这篇文章,但我想您添加了一些自己的见解。在个人信息方面,人们常常会警惕过多‘revealing’在线信息。尽管这是可以理解的,但如果您希望人们记住您,则需要创建一个引人入胜的在线身份。另外,您关于包含指向其他社交媒体资料的链接的观点,也可以起到保持在线身份一致的价值。图片,帐户和广泛的社交媒体参与度向其他人表明您参与其中!

  2. Nice one, 索尼亚. I like the way I wrote my 关于 page, but it might need some tweaking. It has the reason why the site can help people, a little social proof 和 a little personal story 关于 me.

    I was thinking if sales-letter-style 关于 pages would work. Since the 关于 page is kinda like a landing page, you can sprinkle a little long-copy-magic 这里 和 there. I 有n’t tried it yet, so I was wondering 什么 you thought 关于 it.

    那’s,如果您能在其他数百个评论中发现此评论。

    • 它可以工作— but you need to think 关于 什么 you’re 卖 with that long copy. A sign-up for your email list, perhaps?

      像所有长副本一样,它需要保持关注。但是绝对,要掌握所有的文案技巧’ve got. 🙂

  3. 感谢您的见解。我犯了所有这些错误。我不’没有我想的关于页面’浪费了宝贵的页面,因此我将其放在“联系人”或“主页”下。我不’t like my own name so I could create a new pen name, 和 would encourage myself to publish my pen name more. Not that 我不知道t want to put my personal pictures it’s just that 我不知道’t look good 和 could turn visitors off. Wonder if I could put a picture of my brother or a friend who looks better.

    • 使用您的图片或不要’根本不使用一个。使用别人’s picture is 关于 as honest as pushing snake oil 和 will likely drive people away from your site if they find you’ve been trying to pass off someone else as yourself. 那里 are exceptions, but typically they involve large business sites 和 royalty-free images from stock image banks.

  4. 谢谢 for this 索尼亚. I’m in the process of getting my blog ready to launch 和 was toying with the idea of using an avatar –想想现在仍然会贴照片!

  5. “关于我们”页面可能是一般访问者最重要的页面之一,特别是如果您是本地公司,例如“车库,花店,律师...等”. People like to do business with people, by getting your 关于 us page right, you can build a level of trust, 和 assurance with your visitors (potential customers) 和 portray to them exactly whom they would be dealing with.

  6. I worry 关于 coming across as too cheesy with starting off with ‘Hi, I’m Susan…’ 和 有 said on my 关于 page 什么 my business is all 关于 和 how I can help potential clients –我如何最好地获得自己的名字,而听起来却不太像AA?另外,我不喜欢在照片位上晃动一段时间’完全不考虑上镜!

    • 看看特里·星巴克’s 关于 Page —他从一个开始“Hi, I’m Terry.”

      我知道我听起来像你妈妈,但是你’re probably much more photogenic than you think you are. 🙂 A good professional photographer can be worth the expense to get you a shot you feel decent 关于. I’ve发现让客户看到他们的脸,使他们开始建立联系真的很有用。

      • 索尼亚’s totally right. A photographer whose talented will know exactly how to capture your inner 和 outer beauty —相信我。我的每一张照片’ve ever had taken by family 和/or friends has been crap. But the right lighting 和 camera angle can do wonders. (And I do the “Hi, I’m Tea” thing on my 关于 page: http://thewordchef.com/about/)

  7. 发布照片的整个想法都与我有关…especially an African-American woman, there are still a lot of closed-minded 和 (gasp!) racist individuals in the world –信不信由你!即使我们有一位黑人总统,但根据我的种族,我仍然被拒绝担任职位,因此张贴照片不会’永远不会对我有利,但实际上对我不利。

    • 自从你’re not linking to a site 我不知道’不知道你在做什么,但是在那里’一直是考虑— do you actually want to land clients who are going to turn tail 和 run because you’re African-American?

      最终我们都自己决定,但我’ve seen again 和 again that engagement goes up when we come out of hiding 和 reveal the real person behind the business. 和我 see lots of successful African-Americans who are proudly showing their true selves with their sites. 🙂

    • 我同意并且可以联系。我和我的商业伙伴都是非裔美国人,尽管我们声誉卓著,但我觉得这仅仅是因为口口相传和我们的服务不言自明。我的合作伙伴不想在我们的网站上发布自己的照片,也不想提供他们的个人社交媒体链接(我不愿意’认为这是必须的,因为我们有一个社交网站,并且让随意的人参与我们与个人朋友和家人分享的好,坏和丑陋对我来说并不理想。我必须将自己的业务和个人生活分开)。我们都相信,就像您自己一样,实际发布照片会阻碍我们并推动业务发展。这是比非黑人穿的原因’认为这对我们来说是一个非常现实的问题。但是,一旦我们吸引了更多知名客户…没关系,因为对鹅有好处的对鹅也有好处,人们不会在乎,但是不幸的是,在那之前,我们中有些人必须保持低调。

  8. 这是一篇很棒的文章,Sonia。我差不多“there,”但是您在这篇文章中把我推到了边缘。现在我’一直到那里事实是,关于页面是我每次点击时的第一件事’m surfing…. why didn’t I think that’其他人也一样吗?好吧,让我澄清一下…. that’s 什么 interested, engaged people do, too. Visitors who click away instantly are not my people anyway. My 关于 page is not bait for them, it is only bait for people who are poised to like 和 follow me anyway.

    • I got the idea because I had a whole stack of websites to visit 和 link to, 和 so many of them had 关于 Pages that didn’不要回答我的问题或以其他方式让我挠头。 -它’是一种常见的痛苦!

  9. Ooohh, the notorious 关于 Page. I 有 to say that I 上午 one of those people who can write blog posts with ease, but I hate writing 关于 pages or Landing pages. Something 关于 those words just simply scares me. LOVE the last tip. I totally got that wrong 和 will 有 to do some rewriting. 谢谢 for that, 索尼亚.

  10. It’枯燥的公司讲话驱使我’round the bend!. Like this lovely example: X is a company that assists organization’s operational 和 financial areas with the alignment of business processes, people 和 computer-based technologies for the purpose of achieving optimal work environments that support an efficient 和 effective asset life cycle. What????

    Also, to your point in Mistake #1.Calling an 关于 page “About” is also important for search. Google looks for an 关于 page on websites as part of its algorithm.

    • 我认为它 works! I got a good idea 什么 the site is 关于 right away.

      I’ve used that trick before for bios 和 I like it. So much easier to write 关于 someone else. Maybe I should ask Robert to write one for me so we can add it to the CB 关于 Page. 😉

  11. 感谢这篇文章 – I needed it.

    在我的几个博客中,我’通过同时拥有一个和一个“About” page 和 a “My Story”页。我知道我需要将它们合并到一个高质量的页面中,以完成所有工作“About” page should do.

    还有’s a nice insight – that the 关于 page is actually 关于 the visitor who’s reading it. 那’s something that’在编写内容时请牢记。

    • I’m in the process of putting a resume website online. The 关于 page was the place I got stuck. I agree, Alex, 关于 the 关于 page actually being 关于 the visitor. Never thought 关于 it that way…

      看完提示后,突然间我写了布莱恩·克拉克(Brian Clark)所说的访问者在访问我的网站时正在寻找的所有内容的答案。我的观点发生了很大变化,以至于我没有’t blocked anymore!

  12. 索尼亚,

    My site will launch within the next two weeks 和 I had not even given any thought to an 关于 Page……..到现在!我将从今天开始汇总。谢谢你的‘heads up’ 和 great advice. I look forward to all emails from Copyblogger.

    里克

  13. Hi 索尼亚. Great stuff. I went in 和 just updated my 关于 page –谢谢你的轻拍我清理了顶部,但我也添加了三分之一“section”这真的成​​为人们雇用我的原因。现在我’m stuck – should I lead with the last 部分 or leave it where it is? http://www.gadarian.com/about/

    The 关于 Pages I respond to generally are very personal but I’我不确定我的潜在客户会不会有同样的感觉?

    • 我想我’d move that third 部分 to the top with some tweaks.

      我也认为声音可能更具个性。我的猜测是您的客户会有同样的感觉— not that you 有 to post a picture of your dirty dishes or your puppy dog, but that the voice could be a little more relaxed 和 informal. 让 people know they’再雇用一个人(或一个团队),而不是公司实体。

  14. 哦,我的天啊… 什么 useful advice.
    I just reviewed my 关于 page 和 有 tweaked it accordingly. I was advised by another site to put some testimonials there too. I hope that’s OK?
    非常感谢。

  15. Last week, my site was re-designed, 和 the designer did something that surprised me: she made the left-hand column on every page show the text from my 关于 page. I’m not sure yet how I feel 关于 that –我认为我喜欢它,但是这也使我离奇地意识到了副本。它’很难抵制重新编写它的冲动。再次。

    感谢您的提示。我评论时很少使用姓氏,但从现在开始-

    • Nice to see you, last name 和 all!

      那 is interesting, make sure to watch your site 和 see if your time-on-site goes up. You might get a friend to help give you a gut check on whether the copy actually needs reworking or if you’只是想调整它,以便对其进行调整。一世 上午 写作迷&重写那些重要页面,直到它们’恰到好处,但是我们绝对可以将其发挥到极致。 --

  16. 写作“about yourself” is a struggle, but I 有 managed to get those pages on my website 和 my hobby blog. I think Mistake #7 is really key 和 I’ll be reviewing my pages to make sure they focus on how I can help my clients 和 readers. Great reminder 和 super advice. 谢谢!

  17. 我的宠儿是那些以教育程度为重点的人。它’就像他们赢得了他们,他们想炫耀他们。事实是,今天很多人’t care 关于 your degrees. They care whether or not you 有 common sense, integrity, care 和 有 anything to offer them.

    • 我认为这取决于人。一世’有人告诉我,我应该放弃运营自己的网站,直到获得音乐学士学位为止。‘受人尊敬的大学’,特别是朱莉亚德。他们不’t care so much 关于 the 质量 of the music, but they care 关于 whether I’m ‘成立为专业音乐家’ 和 which major music label I’m signed to.

      Luckily there are still some people out there who do care 关于 liking 什么 they listen to, at least in my genre. I use my 关于 Me to find future fans who 有 not been brainwashed into thinking that a degree 和 a contract guarantee great work 和 that a lack of either one guarantees that you’re just a kid with an app 和 a website.

  18. I just ran the numbers on my 关于 page yesterday. First time visitors who read my 关于 page are more likely to subscribe to my site than readers who browse my blog archives.

    那’s how important my 关于 page is!

  19. 谢谢 for terrific advice 和 tips.

    一年前,当我开始写“狗领袖之谜”博客时,我没有’t 有 an 关于 page. I wrote a Welcome page my blog offered 和 a touch 关于 me. Now I’ve created an 关于 page, plus a sidebar widget with a summery of 什么 I write 关于 和 why, in case visitors don’不想点击另一页。

    Since I 有 a noncommercial WordPress.com site focused on saving dogs lives 和 animal welfare, I noted that I pay to keep ads on puppy sales off my blog.

    This month I want to build a Web site where I may sell my writing 和 related dog parenting 和 dog adoption books. Any tips for visually engaging readers on my new 关于 page? I 有 great photos of dogs on my blog. Can I use a few of those?

  20. 所以,我刚好在一家以它着称的公司在现场’的黄色电话簿。 (根据合同,我可以’t say their name 和 / or byline any of my work.) I thought you might find this interesting: The head haunchos 这里, in most cases, DO NOT want websites created with an 关于 page. Their numbers show the 关于 us page to be the least visited —他们建议改为将其放入基于服务的页面。 (小型站点包仅包含5页。)您对这一点的想法感到好奇,因为您的文章与他们的哲学/数字相反。

  21. Oh 索尼亚, I could hug just hug your 文章. But 然后 I’d be hugging my monitor 和 people would stare.

    My ‘about page’ pe’ peeve? When I read the first line 和 it 说 “我们是一家专业公司…” 然后 my head hits the desk. I’我在那里肿块。

    我也不要’t want to hear 关于 any more ‘quality’ companies where ‘服务是我们的重中之重。’

    话虽如此,我’m one to talk – my own 关于 page needs a good scrubbing. But now I know where to look when I want to remind myself of 什么 not to do! 🙂

  22. I work with a lot of musicians, especially classical musicians. I 有 the biggest pet peeve 关于 how notoriously dry 和 boring their “about”页面!我的天啊!太糟糕了。他们通常只是他们的教育和重要节目的清单’做过,或者他们扮演重要角色’ve唱。没有写作风格,没有幽默感,没有个性,只有一串串事实与“and”s 和 “then”s。对于有创造力的人来说,那当然不是’很有创意。我觉得你’ve just inspired me to write a blogpost specifically 关于 writing musician bios! THANKS!

    • In the case of musicians 和 bands, the dry, boring, always-professional-never-personal 关于 Me tends to be recommended. As a musician, I can’t say I’我很高兴的格式,但它’s 什么’s needed. Fans may like creative 关于 Me pages/sections, but if the musician plans on getting signed or playing a concert, the musician needs to let labels 和 venue owners know 什么 they 有 accomplished.

      Paragraph 1: Describe your music 和 write your mission statement.
      第2段:列出您的成就。
      第3段:(可选)列出您的乐队/音乐项目的未来计划

      A creative 关于 Me would be far easier to write, IMO, but those tend to come of as the ramblings of middle school kids playing at being a rock band.

    • 很棒的帖子和 you are so, so spot on! I 上午 probably gulity of the boring sin above but thanks to you I 上午 going to revisit this page immediately:)
      关于页面的我的烦恼是什么时候’s very anonymous 和 there is no name or background etc. Why bother putting in general waffle that could be 关于 anyone? It drives me nuts 和 often puts me off using the product or service offered.

  23. 现在,我’m a fan forever, 索尼亚.
    I’m Judy Cullins, infamous book coach. How many times 有 I wrttten my 关于 JudyCullins–让我来计算一下!。在 http://bookcoaching.com/judy-cullins-platform.php

    品牌推广人士的建议’t use your approach–我自己喜欢它,因为这很受欢迎–到达您的访客现在所在的位置。什么’他们的关注点,您的利基问题?您能为他们做什么?

    So back to my 关于 Page to shorten it, ,make it less me 和 more YOU–just 什么 I advise my clients to do in their web sales letters, their books 和 their blogs.

    非常感谢。
    PS I wonder 什么 your 关于 page 说. Got a link for us?

  24. WOW! What timing. I just put my first 关于 page together this morning because I noticed several visitors there yesterday. I know I need a picture. I 上午 working that one. Anyone willing to give me feedback? Too long? Too boring? I 上午 thick skinned 和 can handle critique well. Would be willing to reciprocate as well.

    祝福大家
    j

    电子邮件: j @emmlyjane.com
    博客:emmlyjane.wordpress.com
    推特:@emmlyjane

  25. 我想我 may be guilty of making mistake #7. My 关于 Page is probably too much 关于 me 和 not enough 关于 什么 the reader will gain by visiting my blog. 谢谢 for the tip!

  26. 很棒的帖子,请确定编辑我的页面。快速问题,我应该有一个‘about me’ page AND a social media page or do i link them together 和 how so?.. once again great read!!

    -TEAL

  27. 很棒的帖子索尼亚 – of course! I particularly love your last point 关于 context. I pull my eyelashes out when I read blurbs like “XYZ has been growing in size since 1982. With over 250 employees 和 national offices ….” SNORE.

    解释您的经历很棒,但前提是您将其与如何帮助读者联系起来。回答“what’s in it for me?”与您的经验有关的问题。

    I would also add the fact that your 关于 page should 有 a call to action – linking people back to why they are there 和 nudging them along to getting in touch with you.

    I added a little extra to my 关于 page (http://www.copywritematters.com.au/about/)与其他一些有趣的东西(http://www.copywritematters.com.au/things-you-dont-know-about-me/)… I wanted to give my visitors an even greater insight into my life 和 it’到目前为止,s的反应还不错。一世’d love to know 什么 you think!

    问候,贝琳达

    PS 我不知道’真的拉开我的睫毛。

  28. 您在本文中提出了很多优点。它’创建一个写得好的网页来解释您的网站并不容易’s focus 和 goals. Because most people 有 little foreknowledge 关于 your website, having a detailed “About Us”页面绝对至关重要。它’同样重要的是要展现自己作为一个有风度的人,而不会以自我为中心。

    你可以看看我的“About Us”通过单击页面顶部的标签上的页面:

    尽管您的文章有很多优点,但在使用照片和真实姓名方面,我还是与您不同意。我将我的真实姓名包括在我的名字中“About Us”页面和个人资料,但我用笔名准备文章。一世’ve注意到其他科学作家(和一般作家)使用笔名。就我而言,我选择的笔名反映了我网站的主题,因此令人难忘。我提供了一张个人照片,但认为照片更适合该网站,这又是因为它更能反映焦点(但是,如果您访问我的Google个人资料,则可以看到我的照片)。

    The main thing is that the 关于我们 page gives visitors a brief overview of your site’s mission 和 values which will help in their decision to continue reading your 文章s.

    • 从这篇文章中:

      “请注意,这不必是您的真实姓名。出于安全原因或为了获得一些隐私,有些人宁愿与读者保持一定距离。没什么错。

      Johnny Truant, James Chartrand, 和 Terry Starbucker all work 和 write under professional pseudonyms. You can, too.”

  29. 我非常喜欢您的电子邮件,但是有两个问题:

    1.字体大小为*微观*。请不要 ’t forget 关于 us myopic types. I 有 to select your text 和 copy it to my programmer’s编辑器使其具有可读性。

    2.您的撇号被呈现为跨平台(原文如此)。您知道解决方法吗?

    非常感谢&保持良好的工作!

    弗里兹

  30. I’ve been writing as 贝勒苏特 for more than five years, 和 我不知道’计划尽快停止。那’s my pseudonym 和 I’m sticking with it!

    My pet peeve with some 关于 pages is overuse of abbreviated online text. I’我一点也不喜欢LOL,但是如果您’re going to use it, at least 有 the decency to keep it away from your 关于 Me page.

    良好,务实的写作声音是关键。而且,您必须让您的读者知道您是一个真正的人。

  31. I really enjoyed this 文章. I do agree that even with my web page i absolutely did not want to make an 关于 page mainly because I did not know where to begin. Alas, I did create an 关于 page 和 it will definitely be getting a much needed update after reading this. 谢谢.

  32. 谢谢,获得一些见解非常有帮助,因为我一直觉得我的页面非常不错,但是’到tweek的时间。当客户提到他/她只能在我的网站上找到的东西时,我总是感到惊讶“About” page.

    是的,他们确实读过这些东西!

  33. Some great tips 这里. The first page I always look for whenever I go to a website for the first time (blog or otherwise) is the 关于 page so my biggest pet peeve on 关于 pages would be their absence.

  34. Spot on points 索尼亚!

    I might retool a bit. I had a decent length 关于 me page, 然后 a shorter one, than a clever one, now a quickie. Need to improve the benefits to readers though. I 有 the name, picture 和 contact information down, as readers need to be able to contact you immediately after they learn more 关于 you.

    至于宠物怒气冲冲,我觉得根本不解释自己是谁,这是一个大错误。我知道,我需要自己对此1进行深入研究。使用名称。实名。除非你是– or plan to – become a world famous person, stick with real names, it makes you look real, it makes you feel real, 和 it will improve your readership 和 business.

    隐藏的人,有一些隐藏的东西。他们缺乏对自我或观点的信仰。因此,隐藏绝对不是一件好事,因为它不会与一个镇定,自信的博主保持共鸣。

    I feel that opening up 和 talking 关于 your self is key. Then, letting readers know how you can help them, this is a biggie. 2 steps to take to a successful 关于 page.

    Good homework for me 这里.

    谢谢 for sharing 索尼亚!

    瑞安

  35. 爱它!很棒的清单!

    我看过太多次了“about us”只是他们的5 $网站随附的模板… Or it’充满了我们所说的“Marketing poison”,这些东西不会做出购买决定(或会给您带来信誉)“we are the number 1 in such 和 such”(例如,谁?您的妈妈?大声笑)或“such 和 such lives with her wife so 和 so 和 their four kids…” Do I really care 关于 your living situation???

  36. Great post. I started my blog 关于 3 weeks ago 和 just added an 关于 page last week. (Actually there are 2 because I can’t figure out how to get the duplicate out.) The blog has gone through multiple revisions in the 3 weeks because I was making most of the mistakes you write 关于. I do explain why I’我在第一篇博文中写博客,但不在“关于”页面上。我也应该在此重复信息吗?

    感谢您提供的宝贵信息。
    理查德

  37. 如果您使用照片,请确保它’一张好照片。我记得遇到作家’s site, 和 she’d posted this horrible photo. The first thing I thought when I saw it was that someone insisted she 有 a photo up, she posted the most least flattering one out of spite. She was dressed in a sloppy t-shirt, 和 her hair was stringy –她皱着眉头看着相机。

    She got a new book release 和 replaced the photo with a much better one.

  38. So many people overlook the 关于 page, or just pass it off as a secondary page. They should know that people actually read them to find out more 关于 the company 和 if they want to do business! Great post.

  39. I’m谁做的人之一’t like video, but if you are going to put a video on your 关于 page, make sure it’一分钟以内,否则’s too long.

    如果你 can make (or 有 one done) an infographic 关于 who you are is sweet, I’m thinking 关于 having this done since 我不知道’没有图形技巧,使其看起来不够好看。

  40. 我不知道’具有上镜的个性。因此,没有照片。我的脸好像刚走出杯子射击学院。
    不好意思,不过那是’就是我的样子另外,我不’t 有 an 关于 page, but I’ll let you know when I start a blog. Everybody keeps telling me my blog would rule the internet, but I know they are all lying because they want my dead end job. 如果你 有 an 关于 page, people, please consider introducing comedy: people like people who can make them laugh. 那’s 什么 makes Johnny Truant popular; 和 that’为什么Sonia也是一种阅读佳肴。啦啦啦

  41. I whole-heatedly agree with these tips. I would also add that you should 有 a professional headshot on your website, 然后 consistently use it across all your social properties so that people begin to recognize you. Headshots don’不必闷– 有 fun with it &显示你的个性。

  42. 撰写《“About” page blog post regarding making a better 关于 page:
    1)不提供一些不好的例子/样本。

    嘿,上面的技巧不错,但没有一些示例/示例’错过了很大一部分。

  43. I was kind of hesitant 关于 putting an 关于 me page on my blog as well due to not having the success of many of the top leaders. This post has change my view point 关于 it 和 I realized that some success is better than no success. People need to see where your at right now 和 how you are growing. While there are many people who do not 有 the big success either, they are looking to grow with someone who is moving forward 和 reaching for the dreams.

    感谢分享!
    安特万·贝尔

  44. I agree with making your 关于 page focused on the visitor. At my RPG gaming site I started it off with my blurb, 和 然后 asked all members to tell me 关于 themselves by leaving a comment on my 关于 page.

    效果很好:
    *我会更好地了解我的课程成员
    *成员之间更加了解彼此
    * Site visitors get to learn 关于 who’s in the community 和 to see if people like them are liking my course

    Each time a new member joins my course I send a follow-up email asking them to introduce themsleves on the 关于 page. 那’到目前为止,已获得良好的响应。

  45. MY pet peeve 关于 关于 Pages.. people who think I care 关于 their dogs or kids or cats. 我不知道’t!
    孩子们做孩子的事情。宠物做宠物的事情。您不对此负责’s accomplishments.
    现在我的三个孩子不是斧头杀人犯了。我说’成就!!
    和我 think nobody gives a rip 关于 that either!

    • 可悲的是,许多人仍然不’t understand #7. I think the easiest way to figure out 什么 should 和 should not be in the 关于 Me or Biography 部分 is to ask yourself a couple of questions.

      1) What is the purpose of my site? Is it a blog 关于 my day, 上午 I trying to sell a product, or 上午 I trying to get people to look through information on the site?

      2) Does my 关于 Me or Biography pertain to me personally, my life, or the purpose of my site?

      如果您的“关于我”与网站目的无关,那么它’现在该重新评估它为什么仍然存在。不幸的是,有些人不了解在创建网站时应该为用户创建网站。它可能属于所有者,但不一定是所有者。

  46. 好文章,我’ve already written 和 re-written my 关于 page several times without much success! Will take another look now with these guidelines in mind.

    I agree that it is definitely 关于 ‘selling’ your site 和 telling your reader why they should be on your site instead of someone else’s。我想这一切都需要一点练习!

  47. 是的,我最新的博客’■关于页面非常糟糕。我还是避风港’t added a photo, 和 you’re definitely right 关于 one thing: The writing is boring. I think. Just need to keep telling myself “It’s 关于 the reader!” 和 not 关于 myself. 谢谢 for the tips!

  48. 索尼亚 you nailed it agin. All these are common mistakes that almost every bloggers makes, when it comes to blog 关于 page.

    我的一个错误’ve seen in lots of bloggers 关于 page is, they try to sound smart by using lots complecated 和 cliche words that very few peoples know. They forget 关于 there readers, that they don’t 有 dictionary in their hand while reading your blog 关于 page. So using complicated words only going to make your story harder to understand 和 as we all know that readers are big fans of easy-to-understand things not of harder things.

    你更容易的故事’ve for your readers the more enjoyly they will read it. So stick with simple 和 make it simple.. 🙂

  49. I 有 tried to write an 关于 us page for my service website many times. Every time I 有n’t published it. I 上午 gonna follow some of this 和 see if it applies to my situation.

  50. This post make me more confident 关于 my 关于 page. When I started my blog, I followed Darren Rowse’s tips 关于 关于 page. Now, I read this post,and make more confident 关于 it.

    The only problem 关于 my 关于 page is I think that it is a little bit too long. 😀 I’我打算削减它。

    谢谢你,索尼娅!很棒的帖子!

  51. 多么棒的帖子…这是我访问网站时最讨厌的事情– you generally are looking to learn more 关于 the business – if the 关于 page is not useful, I leave, frustrated. It is the most bothersome on Service based businesses too. 如果你 are going to provide a service fro me, I want to know 关于 you.

  52. 很棒的帖子索尼亚. Most bloggers forget how important an 关于 Page really is. I know I did for the longest time. After reading this I really 有 to work on mine. Mistake 7 is killing me. Seems to me this is pretty crucial to an 关于 page, well besides having one.
    What I love from 关于 Pages is that I could quickly find their social media links 和 connect with them. If I just read a great 文章 I want to see 什么 else they 有 to say. It gets really frustrating when I can’t find one. It’s also frustrating when some just ramble 关于 different subjects.

  53. 我认为我对About页面(尤其是博客)的最大挫败是作者在表达其价值方面做得不好。我当然想了解它们,并了解它们的个性以及它们的全部含义,但是作者应该传达我为什么要返回以及它们可以为读者提供什么解决方案的信息。阅读关于作者的职业/证书的简介页似乎很常见,但是却无法从人的层面解释他们为什么/如何与我联系。那可能是我决定继续返回该网站的最大因素。不是因为我’我想接受,但我希望能够与该人建立联系并进行交流。

    I’m currently re-tuning my 关于 page. This was great!

  54. 哇,我一直不敢发表评论,然后才开始谈论我的页面!希望我能打败你。我的宠物烦恼可能适合#7,但是我讨厌关于页面的内容是一堆随机愚蠢的信息,例如您最喜欢的红茶口味或为什么会因pick脚而感到内。虽然我同意有点古怪和古怪的味道,但完全随机的信息列表可确保我’我跳到那里。 “关于”页面应包含许多链接,这些链接将我进一步吸引到您的博客中。另外,对于那些声称没有照片比than脚的照片要好的人,我也表示不同。我只是把一个非常“unprofessional”图片在我的演讲页面上,但除了正面反馈外,什么都没有。一世’ve意识到,即使这张不完美的照片也可以使我看起来更加平易近人。

  55. Another awesome post! 关于 me page 有 always make me sweat quite a bit. I never really felt good 关于 them. But this post now clarifies a few things so thank you. Keep on the great work !

  56. 好— I’ve decided I’m game for a full-on critique. I like that people commenting 这里 feel free to speak their mind — so “speak away!”我寄予厚望,希望我们能超越“oh, it looks nice,” because I’我真的在寻找诚实至神的批评。 http://www.workplace-excellence.com/about-leadership-development-inc/

    你喜欢什么?你不喜欢什么但是如果你说你不’t like something, offer a suggestion for 什么 to do instead / 什么 you would do different.

    唐’t know if this is an appropriate forum for this, but 这里’有机会提供您的.02。在此先感谢您的反馈。

  57. 难以置信的!我实际上没有’t need to change my 关于 page after reading this 文章.

    这与我在CopyBlogger上阅读的每篇文章都有很大不同。如果我遵循每一个建议,我将一事无成。谢谢!

  58. 我不知道’t 有 a full page, but I do 有 a blurb on the side of mine that explains the reason for my blogging (and my baking) 和 gives a bit of info. Is there a reason 关于 should be a completely separate page? I feel like I need a mission statement with a bit of personality 和 that should cover it.

    • The biggest reason for me would be that you want to put information where people expect to find it. So when someone lands on your site 和 thinks you’再凉,你把“here’s where you find out more 关于 me”在他们的地方’重新最有可能看起来。

      如果不这样做,是否会导致致命错误’?否-史蒂夫·克鲁格(Steve Krug)写了一本很棒的用户界面书,名为“Don’t Make Me Think” that talks 关于 putting web page elements where users are accustomed to finding them. What we as the page creators think is obvious can be baffling to new readers, even if it’s front 和 center.

  59. 当您提到我的名字不足时,您对我的宠物怒气冲冲。如果网站没有’t 有 a 联系 page, 然后 I really want to see some contact information in the 关于 page. Email, Twitter, LinkedIn, something. I mean, if someone’s gone to all this trouble to convince me to get in touch with them, 和 succeeded, they need to tell me how. I’m peeving over 这里!

  60. 关于页面的烦恼是某人以第三人称谈论自己时,好像我们没有’不知道他们是谁写的。多年来,我自己的about页面经历了许多更改,以至于其上的注释与当前在此处编写的内容无关。一世’从我自己的既定目标变成告诉您关于我的一切,现在只是保持简单阶段,让您知道这是否是适合您的地方。但是我违反了您的规则之一。不知何故,我不知道’t like calling mine “about”取而代之“welcome.” Do you think that’s too complicated?

  61. After reading your 文章 I just checked my 关于 us page 和 felt ashamed of how bad I 有 made it. Going to spend good time creating a catchy 关于 us page with your tips.
    谢谢

  62. 客户通常会错过关于“简介”页面提供的独特机会。它’s a chance to stand out, be memorable, friendly, 和 approachable. But they want to make it yet another hard-sell sales page by beating visitors over the head with a list of benefits.

    Of course, the story you tell is always shaped by 什么 will resonate with your prospects 和 help solve their problems. It isn’t a complete bio. You need to carefully select 和 shape the narrative. And yes, it IS ultimately 关于 the site visitor.

    More often than not, though, 关于 pages are missed opportunities for clients who are uncomfortable with 揭示了 themselves or simply unaware just how important it is to link a face 和 a memorable (and relevant) story to the service/product they’re 卖.

  63. 好吧’s a question. I write fiction, so 什么 do I put on an 关于 page? I talk 关于 the genres I write, which helps the reader of my website but it’s also kind of talking 关于 me…I’我没有帮助人们解决问题,我’我只是想娱乐他们。当然,他们单击小说家的“关于”页面’的网站,找出他们是谁?

  64. Hi 索尼亚,
    Some very good advice, I particularly like the point 关于 including a photo to let people know 什么 you look like. People respond to images of other people 和 我认为它 adds to the whole experience.

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