How to Get More Mobile Visitors On 您r Email List

最近在Copyblogger上，我们’我谈到了为什么’s so important to make 您r website 移动友好.

和我们’我对它有多重要 get people onto 您r email list.

但是那里’s a problem: it can be really hard for 您r mobile visitors to sign up for 您r newsletter.

这里’s why:

大多数移动友好主题（在WordPress或其他内容管理系统中）都隐藏着侧边栏。它们仅显示主要内容区域。例如，在我用于其中一个网站的移动主题中，’一种与Twitter分享帖子的内置方法，但是’访问者无法在侧边栏中看到注册框。无论他们做什么，他们都可以’t get there.

Even if 您’re not running a special mobile theme (for example 您’取决于像这样的框架的内置移动友好性 创世记) 您r visitors are still just looking at 您r main content column.

Why? Because even though they see 您r full page when they initially arrive, the first thing they’re going to do is “double-tap”在内容列上将其放大到可读的大小。这将这些侧边栏推到了视线之外。

Also remember that if someone is reading 您r site on a mobile device, 您 probably don’t have their full attention. So don’t expect them to take the initiative and hunt around for 您r signup box. They won’t.

如何通过两个简单步骤解决问题

The solution is simple. 您 need a 呼吁采取行动 for 您r newsletter at the bottom of 您r content column.

Not in the sidebar. Not in the footer. 您 want it right there at the bottom of 您r text, so it’s the first thing people read after they finish 您r post.

步骤1 is to copy the code of 您r signup box and drop it onto its own page. Give it a sexy name like 您rblog.com/subscribe. Add some content that lets people know why it’订阅是个好主意。并确保对其进行测试。

(Here’s an example if 您 need one.)

第二步 is to get a 呼吁采取行动 and a link to 您r new signup page onto the bottom of every single page 您 create. 您可以 do this manually, by typing or pasting it into every post, or 您 can do it automatically by editing 您r theme.

我实际上更喜欢手动执行。 （那’以及他们在Copyblogger上的操作方式。）我希望根据帖子的内容来更改号召性用语。编写它提醒我，请确保其余内容对移动设备友好。

例如，如果我’在显示自己网站上托管的视频时，我’将提供指向YouTube上副本的链接，以便iPhone或iPad上的人们可以看到它。如果我’我使用基于Flash的音频播放器’ll提供下载MP3的链接，这也使它可以在移动设备上播放。

If 您’re comfortable with code, 您 can insert the signup link into 您r regular theme with a hook or a widget so it shows at the bottom of the content column. Then it will show up automatically on every post, past and future.

但是如果你’重新使用移动主题，我不’建议不要修改代码。那’，因为您的移动主题可能是插件或模块，并且您在更新插件时所做的任何自定义都将被覆盖。对于普通人来说，’无需记住重新安装自定义功能就可以更新您的移动主题，而且除非您经常在移动设备上访问网站，否则您会赢’几个月都没注意到这个错误。

Getting people onto 您r email list should be a major goal with every post 您 write. No matter what device someone uses to read 您r content, 您 can make it easy for them to get to 您r signup box.

It takes just a couple of minutes to copy 您r signup box onto a standalone page, and only seconds to add a link at the end of each blog post. Start doing it now, because mobile traffic is only going to increase … and 您 want to be sure 您’在那里捕捉它。

查看其余的 电子邮件营销101 系列。

附言

寻找有关最明智的在线营销方式的更多提示吗？查看Copyblogger’s email newsletter, 聪明人网络营销。它以包含20个部分的免费营销技巧教程开始，该教程有效地运作，没有，奶酪或炒作。