您需要同时具备这两种技能，才能使观众重新获得更多

当我不履行Rainmaker Digital的营销技术员的典型职责时，我正在厨房里掀起一场风暴。

在新鲜农产品的节奏性切割，锅碗瓢盆的冲突以及沸腾的水声中，我意识到我的两个角色有很多共同点。

他们都需要平衡 技术和艺术性 — a balance that is also an important factor when creating content, because when 您 strike it, 您 produce experiences that 您r audience craves.

First, master 您r technique

A chef needs to have a variety of knife skills 和 完善 every type of cut, from julienne to paysanne.

您见过餐厅厨房吗？有很多不同的工具，北京快三厨师’他的成功取决于他正确使用每一项的能力—从烤架和烤箱等“大枪”到削皮器和撇油器等经常被忽视的配件。

就像厨师一样，内容营销人员可以使用各种工具来帮助他建立受众。

A 快速，安全，适合移动设备的网站 不仅仅是发布内容的平台。它’s a place 您 want 您r prospects to easily find 和 enjoy visiting, so building 您r site also requires a mastery of 搜索引擎优化 和 设计 .

Once 您r community starts growing, email marketing software allows 您 to nurture prospects. It’s a tool that connects 您 to the people 您 serve.

And if 您 主持网络研讨会 , 您 need to have a handle on the tools that help 您 give seamless presentations to 您r attendees.

Next, craft 您r art

When I put on my (figurative) chef’s hat, I always strive to make my meals as creative as possible, especially with plate presentation. Crafting a 完善 plate takes a fair amount of planning.

好的厨师应确保盘子的一侧重量不会太大或总体上人满为患。相反，他使用尽可能少的元素来完成获胜盘。

它可以被视为 指向重点的有效内容.

但是重点内容不是’没意思。最好的饭菜融合了美味。

您的 内容营销策略 is an opportunity for 您 to meet prospects where they are 和 guide them where they want to go — all while using 您r creativity to get them to 知道，喜欢和信任 您.

的result is a positive, lasting impression

让我们考虑在用餐方面平衡技巧和艺术性。

Would 您 rather eat a delicious entrée that looks awful on a plate, a disgusting dish that looks exquisite, or one that is both presentable 和 可口?

Of course, the presentable 和 可口 meal is the one that leaves a positive, lasting impression in 您r mind.

So when it comes to 您r content … if 您 only master technical tools but don’t have a 创意工具箱 您’ll find 您rself struggling to attract an audience. On the flip side, if all 您 bring to the table is 您r inventiveness, 您 might not have the right foundations set to turn those audience members into customers.

完整的内容营销包既有技术又有艺术性。