博客,说服和文案写作中两个最重要的词

博客,说服和文案写作中两个最重要的词

读者评论(244)

  1. Excellent 麦克风. 您 can’帮不上忙,但最终却通过讲一个好故事“you” extensively. It captivates the listener when 您 focus the point of the narrative on them.

    • 我在写作上最大的挣扎之一是“YOU”。我是一名职业的牧师和传教士,我们受过使用的训练“WE”让自己参与传道。哦,男孩’s really a painful transition when it is already got embedded inside 您.

      但是我相信那里’总是有改进的空间。非常感谢这篇文章Brian!

  2. I enjoy 您 因为 您 give 我 a reason to smile 和 teach 我 something at the same time. 您’ve also even given 我 an idea for a post for which I will credit 您 因为 您 inspired it.

  3. 这是钱。

    为了“you”我尝试将其应用于企业和客户。

    它有效(进行了一些调整)。

    “Your business only benefits when 您r customers benefit first”有一个不错的戒指。

  4. I wonder if it would work if 您 said:

    “Excuse 我 , I have five pages. May I 我们e the Xerox machine 因为 I have brown eyes”

  5. 很棒的帖子Brian!目前正在写一些在线课程,并且一直在使用‘you’ 和 ‘we’. 怎么样 做es ‘we’ fit into this in 您r experience?

    提示‘because’也非常有趣。我了解自己– I always want to know 为什么!

  6. 怎么样 和 为什么 both teach 我 how to fish, what 我 rely feeds 我 a fish dinner. 您 can tell 我 what to 做, but I really need to know 为什么 I’m 做ing it, then I need to know how. Without knowing 为什么 和 how, I have little chance of 做ing on my own whatever it is 您 told 我 to 做.

    That’s the problem with the blogosphere 和 我们bsites in general, too much what 和 not enough 为什么 和 how. Or is it not a problem at all? 为什么 和 how cost money, it’s the intellectual property of what. What is the tease 那 makes 您 seek 为什么 和 how.

    教育版比指导版更有价值。

  7. 谢谢大家,喜欢反馈。

    大卫,我也想知道… 做 您 think 那 may be pushing it a bit? I’d喜欢拥有此类数据以查看是否“because”一言以蔽之,将我们变成瞬间的僵尸! --

    吉姆,这听起来像是对“reason 为什么”从一个应该知道的人那里。

  8. 布莱恩:我想大卫’s sentence will work at least once, 因为 most people will laugh.

    “Because” automatically grabs attention 因为 那’s the way 您r mom 我们ed to say it. Everyone grows up not 做ing what they are asked by their parents. “Clean 您r room.” Mmm-hmmm. 您’re 没在听.

    But 您 know 那 as soon as 您r mom 说 “because …” 那 您 have to 和 respond to it, 和 那 我 ans paying attention.

    和that 我 ans 那 您 have changed from being a personless utterance of no particular significance to a person 那 should be deferred to out of politeness, at the very least.

    很有可能他们没有’t even hear what 您 said after the word “because”. They 我们re on “not listening”自动驾驶仪在单词之前和之后“deferring” autopilot after.

    其余7%的人’让这个人使用复印机的可能是那些被告知取得成功意味着永不屈服于他人的人。

    无论如何,一个不错的帖子。谢谢,
    耶胡达

  9. 马丁,来’该研究的引文:

    朗格,空白&Chanowitz(1978)。表面上深思熟虑的动作的无意识:“placebic”人际互动中的信息。人格与社会心理学杂志,36,635-642。

  10. Changing 您r posts from the first person to the third person (and disguising 您r identity) can sometimes be the answer to eliminating “I” from appearing so many times. It also puts more emphasis on telling the story than it 做es on 您 as the expert.

    为什么 should 您 try this? 因为…:-)

  11. DCB,我非常怀疑“we’ve all” read 恰尔迪尼’s book “影响:科学与实践”,尽管我们所有人都应该这样做。

    相反的“specificity” is a generalization, which 您 just provided 我们 with.  Generalizations make it very difficult to make a credible point, which is 为什么 specifity is so important in persuasive writing.

  12. 好的帖子Brian。
    I think it really works. I experienced this situation in real life when I was in a queue 和 had to get the train reservation fast so I asked some 4-5 guys in front of 我 to let 我 take the ticket first 因为 my train was about to leave in few minutes. It worked.

    和yes.. thank 您 Darren for pointing 我 to this page.

  13. If 您’re “regurgitating” 恰尔迪尼 , I’m glad, 因为 我不’现在没有时间阅读。直到我做完为止!这个对我有用。

    (Not 那 I really think 您 are just 反省.)

    谢谢!

  14. 恰尔迪尼’这本书是进行实际的心理学和社会学研究的极好资料,可以为我在此推荐的一些内容提供支持。

    换句话说,它让我给人非常权威“reasons 为什么” these tips might work for 您. 🙂

  15. 使用时我总是感到不舒服“you” 因为 it did sound to direct to 我 . Maybe it felt like this 因为 English is not my mother tongue.

    但是现在我只用两个字就学到了很多东西。谢谢。

  16. 这篇文章已经取得了巨大的成功,并且有充分的理由。一件事我’d like to know, however, is how long 您 spent constructing the intro paragraphs.

  17. 克里斯,开幕式的最初前提是刚坐下来写作的时候,但是我花了很多时间对其进行调整。

    As 您r question indicates 您 know, the headline 和 the first 50 words are the most important.

  18. 老兄,我觉得我在读书“fastseduction.com” or one of those 我们bsites on how 您 should read 做cs like this 因为 with the knowledge-you too can pick up women. Makes my brain 我 lt. When 做 您 cross the line between this 和 attempted brainwashing?

  19. 很棒的邮递员。“you”将使读者更接近博客作者。“because”将为读者提供问题背后的答案。

    您 are great 因为 您 rock!

  20. 布赖恩, I read 您 regularly 因为 您 are a consistently clear, logical, 和 informative writer 🙂 Thanks for the great advice. Now where did I put those fake blue contact lenses…

  21. 布赖恩的评论量显示了这篇帖子如何在人群中脱颖而出。我坚持不懈地推动以客户为中心的理念,’t hard to figure 那 您 was one of the two words.

    因为过去’t so obvious. 怎么样ever again trying to 我 et customers’ needs is a tenet of good marketing. 因为 seems to signal 那 您r needs may 我们ll be 我 t here. Again it causes the post to stand out from the crowd.

    恭喜,感谢您的见解。

  22. 您 provided some timely information, 因为 the lemurs are hungry for the flesh of the innocent.

    (只是想看看这是否适用于评论)。

  23. 嘿,艾克,我想是的…但无论如何’s some colorful descriptive writing 您’我已经跟随“because.” 您 probably write great headlines. 🙂

  24. 嘿,布莱恩,

    真是个好人,我真的在这里提到了我的市场营销和公关部门的链接,我认为,按照市场营销的观点,遵循我们的指导方针将像魔术一样奏效。无论如何,我都很喜欢阅读我们的帖子-

  25. 很棒的帖子。我是从Problogger过来的“because”标题吸引了我。我知道使用“you” but hadn’t considered the 因为. I will now though – 因为 您 recommended it. Thank 您.

  26. 嗨,布莱恩,

    As 您r previous comments suggest it 做esn’t matter 那 您r post is based on research described in 罗伯特·西尔迪尼’s great book “影响:科学与实践”.

    有太多很棒的书供我们阅读。

    So just by pulling out 我们eful tips for people 您’重新提供优质的服务。

    保持

    吉姆

  27. Thank 您, 布赖恩. Simple facts, read in two minutes, 和 worth far more than an expensive two-day training course. Although my own ‘博客不是面向市场的,我以后肯定会考虑的。

  28. 我从自己的经历中得到了提醒,我没有用谷歌搜索我自己的反义词cause来反义,因为be这个词在团队中没有你和我,但是有我。

    ; -O

  29. 好点。一世’我有点关心我的公司’s blog, 因为 我们 actively avoid 我们ing ‘I’ 和 ‘you’ 和 push ‘we’ 和 ‘us’。我们的目标之一是创建一个社区,我们认为‘we’会有所帮助。

    Do 您 think 我们’重新给自己造成伤害?

    If 您 read this, please respond, 因为 I need to fix our blog if it’s in fact broken.

    史考特

  30. 嗨,斯科特。我喜欢“we” 和 “us”很多用于社区站点。实际上,我在Copyblogger上经常使用这两个词。

    这个词的实质“you” is to make sure 您 are focusing outward to others, rather than constantly talking about 您rself or 您r company. Checking 您r copy for the number of “I” “me”等只是提醒的便捷方式 我们我们 可能没有正确地专注于读者或潜在客户。 --

  31. 谢谢!一世’ll definetly 我们e theese words more, 因为 您’重新建议已被证明是很棒的!

    顺便说一下,刚刚订阅。继续写作! --

  32. I had heard about 因为 a long time ago 和 forgotten all about it. Thanks for a great post to point out how important it is.
    此外,在绿野仙踪中,他们去看了向导…because.
    詹姆士

  33. 怎么样 true!
    We have to remember to listen to our readers 和 interact with them accordingly. It is not so easy all the time, I guess, 因为 sometimes 我们 tend to talk more about ourselves. Sometimes, not everyone WHO reads our blog would interact.

    I think 您r insights are great 和 it’s what keeps 我 going back to the older entries of 您r blog 🙂

  34. Actually I did not find the first sentence compelling, 因为 it sounded just like all those long ads I often read.

    我喜欢“harsh reality” sentence, 因为 您 expressed something 那 frustrates 我 about the lack of ettiquette on the internet.

    “Because” is intertesting to 我 , 因为 I found, in life, when 您 give someone a reason, people often 我们e the information to “overcome” objections. I am going to start noticing everytime I comply with a request, 因为 they said, “because”.

    Thank 您 for sharing.

  35. 有趣的文章。我不’t know 为什么 我没有’不要在我的日常帖子中使用良好销售副本的基础知识。我真的可以看到这将如何帮助提高博客的忠诚度和流量。

  36. 罗伯特·西尔迪尼’s book is worth re-reading 因为 it is focused on explaining 为什么 您 做 the things 您 做. It fascinated 我 thoroughly when I picked it up – maybe 因为 I am curious about how things work particularly socially. Robert’s book also teaches 您 how 您 can avoid being ‘sold’glib推销员/推销员不择手段地行贿。一本书’是对营销感兴趣的任何人必读和必买产品。

  37. 你好
    I’m a reader of 您r blog, so I 做 hope 那 您’are agree about my translation of 您r interesting post. The source is quoted at the end of my post.

  38. 真正非常重要的单词不仅在博客中,而且在现实生活中也是如此。

    Explain to some one what are 您 in need of before requesting a help.

    Nice tip 和 thank 您.

  39. 我永远也不会想到2个常用词,因为这些词可能会造成这样的情况并影响持续性,直到我向我这样解释为止。

    我将很快尝试一下,我只是想到了一些可以使用它并且已经在使用的方法“you”已经(不知道)已经取得了一些好成绩。

    非常好的建议,谢谢

  40. 这些小技巧可以带来很大的不同。它’与在标题中包含列表或暗指负面而非正面一样。在最近的一项研究中,最成功的电子邮件主题行是“bad news …”最成功的网上约会头条是“need a date …”。所有小写​​字母,简单直接。使用“you” 和 “because” simply addresses 您r comments directly to 您r reader 和 there are countless other examples. Click my name to receive a detailed 52-step marketing strategy 那 incorporates 做zens of these little tricks to generate more buzz about 您r business 和 traffic to 您r 我们bsite.

  41. 根据我的市场营销顾问所说,最重要的词是“免费”和“金钱”(或美元徽标)来表示结果。

    I like 您 和 因为 您 我们re nice enough to post a great blog post, 和 I’m going to try 您r advice.
    Maybe 您’re my new 我 ntor.
    我不’t own a “Lambo” yet, so maybe I’我一直在听错人。
    谢谢,
    克里斯@ LetsGoBanners.com

  42. Nothing has change the results 和 feedback I get from my readers, than 我们ing words like 您 和 talking to them on a personal level. 您 really have to connect with 您r audience in order to grow 您r following. People want to be spoken to, not talked at!

  43. 您r humor rocks. Thanks for the hot tips 那 make my heart sing.

  44. 好点子。一世’我必须回去开始计算字数并比较I的比率’s to 您’s. The ‘because’部分也很重要。在线世界可能会使新的在线MLM营销人员感到非常困惑,我发现当我开始写博客时,我对人们已经知道的东西做了很多假设。由于这些假设,我失去了很多读者’不知道为什么我建议了我做的一些技巧。回去写一些较小的帖子,以澄清“because”等式的一部分帮助我的读者获得了更好的价值。与往常一样,您在这篇文章中提供了坚实的价值。不,我不读就无法弄清楚帖子第一句中最重要的两个词。嗯…

  45. I was so pleased to stumble upon this post 因为 I’最近我一直在思考这个词的使用“you”在我读的博客中。

    我经常用“you”(尤其是没有“I”在帖子中),以指示弱消息。也许吧’s just 我 …我喜欢故事。我喜欢听到人们可以根据自己的经验教给我的知识,要想有效,我需要看到这个词“I.”

    我用这个词的缺乏“I”作为指示,我必须立即退订博客–特别是当作家不到30岁时。

    我认为这有两个原因:首先,我认为博客作者使用过多“you”通常会滑入一种愚蠢的读者的语气。作为读者,我不’不想被认为是愚蠢的。我不’认为没有人(即使他们真的很愚蠢)也(第二)几个“you”博客,看来,唐’t offer much 那’s interesting without a supporting 我 ssage. For instance, how many times have 您 seen the blog post, “10 ways to get fired from 您r job?”他们说,“swear at work,” “call 您r boss bad names to his face,” “blow off work,” etc.

    也许我’我疯了,但我认为“you” has extreme effects. When 我们ed in a blog like 您rs, I think “我喜欢这个。好课。”当大多数博客被没有证明自己合法性的人使用时,“you” makes 我 think 您 (the person pointing the finger at 我 ) are stupid. Am I the only one?

    哦,对了,我猜是每个人。

  46. 多么有趣而令人担忧的文章。我一直在从“I” perspective 因为 of several reasons: 1) Many bloggers say to share as much of 您rself as 您 can, 2) 我不’当我不想成为专家时’我真的只是想分享自己的经验,并且3)“You”就像科琳(Colleen)所说的那样,通常听起来很容易。

    Am I off-base? Am I being more alienating by putting everything in my own perspective, rather than in 2nd or 3rd person? I appreciate any advice 您 can offer!

  47. Very interesting 和 as always, clear, concise 和 我们ll-written. So what if 您 are writing reviews on products 和 books? I write a lot of book blogs 和 also about my yoga experience. My goal is to help others through my perspective 和 sharing my thoughts. Is it disengaging to speak in 1st person in 那 regard?

  48. Thanks for the tips 您 sure know how to make a great 文章. 您 不要’t really realise how powerful two little words could be 因为 really, 您 不要’不能单独过多地关注他们。
    干杯。

  49. 两个简单的词。做得好!的确,我更喜欢这个世界“you” 因为 it shows immediacy among 我 (author) 和 the reader.

    顺便说一句我确实使用“you” 和 “because” in the phrase above…

  50. 这非常有趣。这肯定给了我关于博客写作的新观点。到此为止,我的大部分帖子都非常正式,而且都是关于行业的。

    从现在开始,我认为写下自己的经历并向人们说明理由对我来说是个好主意。

    非常感激!

  51. 您 are absolutely right about the common 我们e of 您, 和 anything 那 sound like it. Possession is the key to advertisement 因为 it’s quite obvious both of 您 are there for the pitch.
    If 您 happen to experiment with google-trends, 您 can research keywords to look for the most powerful word on the 我们b. Amazingly, the graphs show 那 您 is by far the most powerful word on the internet, try it.

  52. In my other life I had to ask people to 做 things 和 I always made it a point to say 为什么 I wanted these things 不要e i.e 因为….

    它有效并且非常有效。

    我写帖子时从未想过要使用它!

    非常感谢Brian。一个经验丰富的教训。

    很棒的帖子。

    戴夫

  53. 这确实是一个很棒的信息。现在我意识到’与宣讲完全不同。在宣讲中,我们使用这个词“WE”。这告诉听众说教者参与了这样的投入,尝试,问题,鼓励等。

    在博客中,最重要的词是“YOU”。哇,这确实是个很棒的信息。我只是希望我能尽快发展一个专业的复制博客。

    I am enjoying 您r blog a lot. Thank 您 for all the help!!!

  54. 谢谢布莱恩
    您 are a magician 因为 您 opened my eyes to the importance of directing my writing to the end 我们er , 您 🙂
    Isnt this another form of benefit selling?, What 您 will get out of it.
    再次感谢您的另一篇精彩文章

  55. 我只是第一次故意“you + 因为”发布。由于今天晚些时候。

    您 know 为什么 I did it? It was 因为 of 您 😉

    I love 您r site by the way. Keep up the excellent work.

  56. Thanks for this. 您 made 我 feel hopeful 因为 您 told 我 about something new 那’已显示可以正常工作。

  57. DANG, this is my first visit to 您r blog, 和 I am so freaking impressed! Never have I been so interested in so many posts on a first-time visit, I’我一定会回来的,这很棒。

  58. 1.我教我的学生避免使用这个词‘you’在他们的说明文中。但是营销文案是一个整体‘nother world. It’与我在《新生写作》中所教的相反。
    我什至向我的学生们解释说,“but 您 我们e ‘you’每时每刻。不是在我的文章中,而是在我的博客文章中– for sure.

    2.我听说过这个实验– it’s hilarious. “May I please 我们e the fax machine, 因为 我没有’今天早上不能吃好早餐吗?” “Oh, sure. Go ahead.”

  59. Its funny 那 I stumbled onto this post again years later when trying to figure out a new writing style 那 may better fit my personal finance blog. One thing people should note is 那 the tone 和 language 您 我们e should depend on the type of content 您’re writing.

    If 您’重新编写操作方法指南和内容丰富的帖子以对某些主题进行教育,并申请“you” 和 “because”自由地当然会有效。

    If 您’重新写一个轶事故事,“you” 和 “because” can still work 我们ll, depending on how effective of a writer 您 are — but there’使用大量的东西也没有错“I.” Again, this depends on the type of content 和 audience 您 have, but 不要’t forget 那 您 may have a following 因为 people care about 您r story, not the way 您 present them random factoid.

    Apply on internet advice accordingly to 您r situation 🙂

  60. 伟大而简洁的信息!我已经知道“you”,但从未想过“because”在说服方面如此有效,即使我在没有考虑的情况下经常使用它。它’s just a natural way of how I write, but now 那 I know, I will be consciously aware of it 和 我们e it more often thanks to 您.

  61. Thank 您 for “YOU” 和 “BECAUSE”。我的博客已经运行了将近一年,但是直到我阅读本文为止,我才意识到这两个词的功能在博客中非常重要。

    I will be will changing the voice of my 文章s now. Thank 您 once again 和 more power!

  62. 这很棒– “you”, or talking about the other person, always adds interest. It even works in regular conversation. The person 您 are talking to walks away feeling like it was a great conversation, 因为 they did all the talking.

    我需要继续使用“because”, though. People always like to know 为什么 something happens. It is good to just come right out 和 say it.

  63. 我刚刚发现了这篇文章…我最近也做了类似的事情,但是我的两个词是“Why” — as in ‘ask 您rself 为什么 您’重新写这个。谁是观众?他们有什么需要’?

    和“No” — as in ‘只是对奴隶薪水的博客演出说不。’

  64. 有趣的文章… 我不’还没有任何想法如何添加更多‘you’到我的博客(一个仅包含我最喜欢的歌曲的标题的网站),但我’我正在考虑。 --

  65. 我会写一些具体的东西,并在写自己的网站时提出要点(类似的原因)。底线是要以清晰明确的方式解释我要介绍的内容。我从来没有分析过这个词的用法‘because’但这很有趣,以至于只要提供一个理由(无论是什么实际原因)就足以引起读者的注意。我要记住第一个字‘you’. I tend not to address the reader specifically 和 我可以 see how this is less engaging. I need to write like I am explaining directly to the reader. Can 您 tell 我 the third most important word? 🙂

  66. 嘿’s a pretty good tip!

    I’ve been 我们ing “you”如果可以的话,主要是在博客文章的结尾,但是我应该看看我在整个博客中使用的频率。的“because”这也是我应该研究的东西。

    好东西。

  67. 哇,语言的力量!

    I have always been fascinated by them 和 their staying power over the long haul all my life. 布赖恩, 您 wrote this post almost 5 years ago, 和 it is only today 那 I found it. 和I’我确信它影响了我5年后又发表了215条评论,与2006年4月首次阅读它的人一样多。

    I’她是一位60岁的资深网络开发人员,在与我们自己的内部cms合作11年之后,他最近双脚跳入了WordPress CMS,博客和社交媒体池。谈论信息超载!!!好吧,我’我很高兴地报告’s not true 那 您 can’教老狗新花样– 您 can! It’s just 那 我们 get a little more breathless 和 need a few more barin breaks. But with 文章 like 您rs, 和 amazing site like Coppyblogger theere is hope. I’我是Genesis平台上的一个人,我在Twitter上关注Brian Gardner(这对我来说也是全新的),当他推荐人们关注Coppyblogger时,我做到了。

  68. 这是我最好的建议’到目前为止,在我最近对博客的研究中发现了!我知道“you” is a great “power word”.

    我实际上将这个词用作课堂控制策略的一部分(这里是一位退休的老师–但不是退休人员),效果很好。我可以看到“because” is another “power word” –因此,我将更仔细地研究使用它并评估结果。一世’我不是博客作者,而是在调查潜在客户。

  69. 您 are right 布赖恩! many a times 我们 write loads 和 loads of 文章s filled with possessive verb 和 我们 forget to stress the reason, or importance of 做ing what 我们 are talking about. Most times our “因为太弱了”.

  70. Just wanted to let 您 know 那 this has been one of the best advices given to 我 in the past 5 years…尝试使用后‘because’在我的版权保护(从大学的论文开始)中,我开始在现实生活中使用它…

    我每天都会在超市,浴室提示,商店等中为自己节省无尽的提示…

    I even managed to pass a 10 man queue in a Music Store by saying: Please, would 您 mind if I pass 因为 I hate waiting. 😛

    竖起大拇指,继续写作!

  71. Great post 布赖恩! Am writing some online lessons at the moment 和 have been 我们ing ‘you’ 和 ‘we’. 怎么样 做es ‘we’ fit into this in 您r experience?

    提示‘because’ is very interesting as 我们ll. I know myself – I always want to know 为什么!

  72. Amazing! Simply amazing. I already know 那 您 is the most important word but 我没有’t know 那 因为 is a powerful word, too. Thanks for the information. This is very helpful for 我 .

  73. 让’不要忘记这个词的重要性‘How’. Just like ‘because’ focuses on ‘why’重要的是‘How’描述问题的解决方案。我已经找到‘How to 做 something’成为所有领域成功博客内容的共同主题。

  74. 喜欢这种科学的单词使用方法。

    这让我想起了1950年代DC漫画的发现: 每次漫画书的封面上都有一只大猩猩,销量就会上升。>/strong> They didn’质疑结果。他们在漫画封面上放了大猩猩! Flash甚至开发了超级智能的大猩猩拱门敌人格罗德(Grodd),它为读者提供了更多在漫画封面上看到更多大猩猩的机会。

    如果话“why” 和 “because” work like a gorilla, 为什么 not 我们e them in headlines?

  75. 我碰巧重新访问了此页面,并被提醒注意这两个词的用法。我立即更改了广告文案,以供新网站使用“you” 和 “because”. What a difference. 怎么样 did I forget?

  76. I’我总是惊讶于有多少个商业网站,广告和博客等’不要使用以读者为中心的语言。那里’s far too much “this is what 我们 做”而且还远远不够“you’ll love this 因为”在那里。这应该是常识,但不幸的是’s not.

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