In the darkest depths of winter, an 常绿 is comforting. No matter how cold it gets, how much snow covers the ground, or how badly the family dinner turns out, those green branches are always there, offering beauty and reassurance.
Evergreen博客文章同样有价值。我们添加书签并一遍又一遍地阅读它们，以启发我们，安慰我们并提醒我们一些基本知识。我们都有六个最喜欢的地方，周围的地方，流行的博客很有帮助 direct you to those 发布s time and again. 他们 know that on your dark days, what you 真 want is the friendly comfort of an 常绿.
While some 常绿 blog 发布s spring up out of nowhere, most of them require planning, effort, care, trimming, and maintenance. 您 r regular Tuesday 发布 on freelance writing isn’t going to cut it. Sure, it’s useful, and yeah, it’s probably 娱乐性. But what makes it one of those 发布s that becomes an 常绿?
The 常绿s we admire for their longevity
最明显的方式是写一个永不过时的话题。这些是 cornerstone reference 发布s， 喜欢’建立更好博客的10种方法。’ These 发布s are 常绿 simply because people always need that information.
The good news is that 常绿 reference 发布s are pretty straightforward to write. Do a step-by-step summary of how to do something from start to finish, and you’ve got yourself an 常绿 发布.
他们’re also good for defining something that’s often mis-defined. For example, I have 发布s bookmarked in my ‘Evergreens’“什么营销”上的文件夹 真 是。”我经常回头问他们，因为市场营销是一个很滑的主题。
There are downsides to these types of 常绿 发布s. 您 ’re up against a lot of competition, for one. There are already thousands of 常绿 发布s on building a better blog or providing better customer service. There’s probably an 常绿 发布 on 10 Ways to Do Absolutely Any Topic Imaginable.
If you want your 常绿 发布 to be the one that gets bookmarked, you’最好做到这一点， 真 好。
这将我们带到了第二个缺点： Evergreen content often requires much more work than your standard 发布。您可能至少要花5个小时才能完成—可能更像15—确保一切都写得很好，有趣，引人入胜，并且您没有犯任何错误。
您 might also be putting some extra hours into in-depth research if your 常绿 发布 is on a topic that’s difficult to understand.
The 常绿s we love for their emotion
当一位作家讨论一个主题并发表精彩的论文或 你可以的故事’不要把眼睛移开, that’s an 常绿 发布 of emotion.
I’ve read great 发布s on topics like why writers are poor, why social media sucks, how to avoid destroying your family with your career, 如果你怎么做’re a flake，还有更多。他们通常出生于作家的个人挫败感或艰难的经历，并且通常令人发指。
That’s not enough, though. To write an 常绿 发布 of emotion, you also need to have all your facts straight.
The reason emotional 常绿 发布s are so popular is that when we’re upset, we don’t feel all that coherent. We want to bang our heads on the desk and scream and cry and punch things. But we also want someone 其他 得到它，所以我们不’t feel so alone.
Since we’re not feeling like we can explain ourselves very well, reading someone 其他’s 发布 on the problem (and possibly the solution) makes us feel a little bit better.
Go grow yourself some 常绿
Try writing one of those two kinds of 发布s and make it 常绿. Expect to put some serious work into it, and don’t skimp on time. 您 want 这个 to be the sum of your creativity and writing skills, an 娱乐性鼓舞人心，口语透彻，令人愉悦的作品。
It’s a hard thing to do, and you may need to re-write that 发布 several times before you’re satisfied.
When you finish, though, you’ll be proud to 发布 it up and send new readers to check out that 常绿 发布. 您 could even put a permanent link in your sidebar and keep it visible forever. It’关于您感兴趣的主题的一些最佳文章。
And if you’ve done it right, you’ll know that many people will bookmark it and come back to it again and again, just to get that feeling of warmth and comfort that an 常绿 always brings.