1974年的畅销书 禅and the Art of Motorcycle Maintenance 从作者Robert Pirsig的以下免责声明开始：
“[This book] should in no way be associated with that great body of factual information relating to orthodox 禅Buddhist practice. It’在摩托车上也不是很实际。 ”
Likewise, this 文章 isn’t going to teach 您 much of anything about 禅Buddhism, and absolutely zero about motorcycles. But I hope it does provide some insight into effective blogging, or, at a minimum, gets 您 to 认为 differently about 您r current notions regarding content and the attention 您 seek with it.
在博客中，发布者/读者的思维定势也可能导致您不必要的痛苦。成功写博客的关键是作者和读者之间利益的契合。就是那个 甜蜜点 哪里什么’s good for 您r 读者群 matches what’s good for 您.
唐’t focus on having a great blog. Focus on producing a blog that’s great for 您r 读者群.
禅is all about seeing deeply into the nature of things by direct experience. 写博客 that gets noticed and linked to is all about seeing existing information from a unique perspective and writing with a fresh angle.
禅encourages meditation, and great blogging requires contemplative thought. If 您’re truly going to get into lateral 认为 ing mode, 您’ve got to 走开 从键盘和 认为 。停止浏览，推特和阅读RSS提要，然后散散步。
爱因斯坦（Albert Einstein）认为 时间是相对的 while on a 漫步 with a friend. Go do something else and a killer angle for 您r next blog post may just pop into 您r head.
When 您 focus on the outcome 您 expect from 您r content, 您 are almost invariably failing 您r 读者群. Moreover, while one great piece of content may change 您r blogging profile immensely, a failure to consistently perform at or near the same level will make 您 nothing more than a one-hit wonder.
While still steeped in Buddhist philosophy, 禅is more concerned with attaining wisdom through 在做 , in that daily life and mundane tasks will teach 您 more than any sacred text could. In this way, blogging and 禅are closely aligned—simply showing up and keeping at it will teach 您 more than anyone else can.
禅encourages practitioners to learn from teachers and other students to better understand how to attain truth through direct experience. The blogging community offers a similar environment, but the final breakthrough will always occur in 您r own mind and be the result of 您r own actions. You’ve got to accept responsibility for 您r own success.
I’m sure the story of the origin of 禅can make this point much clearer than I ever could:
“What can be said I have said to 您, and what cannot be said, I have given to Mahakashyapa.”